Google Tag Manager

GTM on YaleSites

Overview

Google Tag Manager (GTM) is now integrated into the YaleSites platform. This tool can help improve your site’s visibility in Google search results and provides access to advanced tracking features. Google Tag Manager is a self-service tool and site administrators will need to manage GTM setup and configuration independently.

Getting started with Google Tag Manager
GTM Logo

Siteimprove Integration

Yale’s Preferred Analytics Tool

Siteimprove remains fully supported and is Yale’s recommended solution for:

  • Comprehensive website analytics and user behavior insights
  • Automated accessibility compliance monitoring
  • Broken link detection and site quality assurance
  • SEO optimization and content performance tracking

Using Both Platforms

You can use Siteimprove alongside Google Tag Manager for complete website analysis coverage.

Getting Started with SiteImprove

What’s New

Integration Available

Google Tag Manager is now integrated into the YaleSites platform. This tool can allow you to enhance your website’s analytics and SEO capabilities. 

GTM Support

For questions about how to use, configure, or implement Google Tag Manager features, please consult Google’s official documentation.

YaleSites support

For technical issues with the YaleSites GTM integration, contact: yalesites@yale.edu

Google Analytics Users:

  • Your current Google Analytics tracking continues working
  • Existing GA code has been migrated to our new GTM implementation
  • Zero disruption to your analytics data collection

Using Google Tag Manager

Getting Started

Step 1: Get Your GTM Container ID

  1. Create a free Google Tag Manager account at tagmanager.google.com
  2. Create a new container for your website
  3. Copy your Container ID (format: GTM-XXXXXXX)

Step 2: Configure the GTM in YaleSites

  1. Navigate to Settings > Google Tag Settings
  2. Add your Google Tag ID

Step 3: Manage Your Tag

  1. Once configured in YaleSites, manage all your tags, triggers, and variables directly in GTM. Sign into Google Tag Manager 

Google Tag Manager Resources:

Privacy & Compliance

All Google Tag Manager implementations must comply with Yale University privacy policies and data protection requirements.

University Privacy Statement
Handsom Dan on Campus

YaleSites provides the platform and tools. Configuration and implementation of Google Tag Manager features are the responsibility of individual site owners.

Support

YaleSites Configuration Help

For technical issues with the YaleSites GTM integration, contact: yalesites@yale.edu