Before you dive into adding content, take a moment to plan it out:
- Know your audience and what they need
- Clarify the purpose of each page—put the most important info front and center
- Think about the user journey—what actions do you want visitors to take?
- Organize with clear headings to make everything easy to navigate
Well-planned content creates a better experience for your users and makes your site more effective at achieving its goals.
Content Planning and Strategy Resources
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Creating Accessible Content
At Yale, we’re committed to promoting a respectful, accessible, and inclusive community on campus. That commitment extends to our websites.
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Getting Started with Siteimprove
Siteimprove is a self-service application that can give website owners the insight they need to improve the quality and accessibility of their sites.
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How to Conduct a Content Audit
Content audits keep an inventory of a website and provide insight into which content to create, update, re-write, or delete.
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Interpreting and Using Analytics Data
Web analytics helps you track and interpret user data to make informed decisions about content and structure.
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Regular Auditing and Web Maintenance
Regular auditing and web maintenance is vital to building and maintaining trust with your visitors. Learn about how to prioritize content updates.
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Using a Content Matrix
A content matrix helps web content managers decide how to map and shape content from an old site into a new one.
The Content Creator’s Guide to YaleSites
Create powerful content without technical barriers.
Master the essentials of content creation in YaleSites with pre-designed, accessible components that maintain Yale’s identity while giving you the freedom to tell your story effectively.
This approach captures the user-centered philosophy you described while emphasizing how the platform eliminates technical barriers. The title combines the guidance aspect with the specific platform, and the tagline reinforces the empowering nature of the system.
Web Content Maintenance
Regular Web Content Auditing
Regular auditing and web maintenance is vital to building and maintaining trust with your visitors. Your website is the most public-facing reflection of your department and an extension of the larger Yale brand. A visually appealing, easy-to-navigate website with up-to-date content builds influence and trust with your audience.
Need Help Getting Started?
The YaleSites team is here to support your digital experience efforts: