Regular Auditing and Web Maintenance

Keep Your Website Thriving

Effective auditing and maintenance creates a trustworthy experience for your visitors and saves you time in the long run

Why Website Maintenance Matters

Regular website maintenance isn’t just about fixing broken links—it’s about building trust with your audience, improving user experience, and ensuring your content stays relevant and accessible.

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“A well-maintained website is like a well-tended garden—it creates a welcoming space that people want to return to again and again.”

— Yale Digital Experience Team

Your Web Presence

With a strategic approach to maintenance, you can:
  • Build lasting trust with your site visitors
  • Ensure information remains accurate and up-to-date
  • Maintain accessibility for all users
  • Improve search engine performance
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Your Simple Maintenance Strategy

Website maintenance doesn't have to be overwhelming. Follow these steps to create an effective maintenance rhythm that works for your team's capacity:

  • Identify Your Priority Content

    Not all content needs the same level of attention. Start by identifying your most critical pages—those that receive the most traffic, generate leads, or contain time-sensitive information.

  • Build a Realistic Schedule

    Create a calendar for content reviews with timeframes ranging from daily checks to annual audits, based on content priority and your team’s capacity.

  • Leverage Quality Assurance Tools

    Save time and improve results with Yale-provided quality assurance tools that automatically identify issues.

  • Document Your Process

    Create simple guidelines for your team that outline which content gets reviewed when, by whom, and what specific elements need checking.

Time Sensitive Content

Refer to your Content Audit and Content Matrix to pinpoint time-sensitive content that needs regular updates. S

Working with Content

Pro Tip

Start small with a focused maintenance plan that you can actually sustain, then expand as it becomes part of your routine.

Resource Library

Tools That Make Maintenance Easier

Siteimprove

Insights and Data

This Yale-provided tool automatically monitors your site, flags issues, and helps remediate problems with:

  • Quality assurance
  • Accessibility compliance
  • Search engine optimization
  • Performance analytics

Siteimprove generates insights and data that help create better experiences for your website visitors.

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Hemingway Editor

Readability

Improve content clarity and readability with this recommended tool that:

  • Identifies complex sentences
  • Highlights passive voice
  • Suggests simpler alternatives
  • Helps make content more accessible

Clear, simple language ensures your message reaches the widest possible audience.

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Content Audit

A structured approach to evaluating your existing content that helps you:
  • Document content inventory
  • Assess content effectiveness
  • Identify outdated information
  • Prioritize maintenance tasks

Use this template to create your maintenance roadmap.

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