Writing for search engine optimization (SEO) means knowing how to use keywords, header styles, page titles and meta descriptions effectively. Our resources will introduce you to the basics.
Search engine optimization (SEO) is the practice of increasing the quantity and quality of website traffic through non-paid—or “organic”—search engine results. Despite common misconceptions, SEO is not an area reserved for technical experts. Web editors and contributors can make an impact on SEO by learning how to write for search engines and users alike.
Our workshop and reference sheet resource will provide you with an overview of basic search engine functionality as well as fundamental SEO writing best practices to use throughout your site, including guidance on:
- Titles
- Meta descriptions
- Heading structures
- Image alternative text and file names
- Hyperlinks
You’ll also learn how to perform basic keyword research and optimal crosslinking that will encourage engagement and signal high-value pages to search engines.